Insomniac CEO/founder Pasquale Rotella makes moves to further divulge himself and his company into the music scene. He is partnering up with Interscope Geffen A&M to create the label, Insomniac Records. For those of you who don’t know, Pasquale is the man who makes EDC happen; after twenty years of slowly introducing America to electronic dance music culture. This will be the first EDM label for Interscope- we’re excited to see where it goes!
What’s cool about Insomniac Records is that anyone can send in their music to insomniacrecords.com for a shot at being chosen to be on the label. The first song to be released by the label is “Up All Night” by Russian producer Arty (Artyom Stolyarov) who has been steadily climbing the ranks. The success of Insomnia Records has yet to be determined. But the long-standing achievement of IGA in the music industry combine with Pasquale’s undeniable hand in launching the popularity of EDM through the roof will be a lethal combination. He had a few words to say about the new partnership-
Written by: Melanie Gordon
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